How is Amazon using brand gating to help prevent counterfeiting?

Anti-Counterfeiting & Enforcement
Written By Klemchuk LLP

Amazon implemented the “brand gating” program to help prevent counterfeit issues on Amazon by:

  • allowing brand owners to register for and participate in the process by providing information on authorized resellers, and other information for vetting the legitimacy of third party sellers;

  • requiring resellers to pay an initial fee to be allowed to sell product of a brand registered under the brand gating program; and

  • requiring resellers to provide information specific to performance and resale qualification requirements.

Read about how Amazon’s brand gating provides a process to help brand owners protect their brand from third party resellers of counterfeit product.

Klemchuk LLP

This blog is published by Klemchuk LLP, a litigation, intellectual property, transactional, and international business law firm dedicated to protecting innovation. The firm provides tailored legal solutions to industries including software, technology, retail, real estate, consumer goods, ecommerce, telecommunications, restaurant, energy, media, and professional services.

The firm publishes Ideate, a blog discussing the latest news and insights into intellectual property law, business, and culture.

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