What are the benefits of Amazon Brand Registry?

Internet & eCommerce
Written By Klemchuk LLP

Amazon Brand Registry was designed to give brands greater control over their own product listings and simplify and expedite the reporting of counterfeit or otherwise questionable goods and sellers. The benefits of Brand Registry include:

  • A separate, dedicated interface and log-in.

  • Increased control over product listings, including titles, product details, and images.

  • The ability to use different product identification numbers to list products (other than UPC or EAN).

  • An updated and expedited process of reporting and removing unauthorized listings.

  • Increased visibility through alternative advertising options and interaction media.

Read about how Amazon’s Brand Registry is designed to help counteract unauthorized sellers and counterfeit sales on the Amazon sales platform.

Klemchuk LLP

This blog is published by Klemchuk LLP, a litigation, intellectual property, transactional, and international business law firm dedicated to protecting innovation. The firm provides tailored legal solutions to industries including software, technology, retail, real estate, consumer goods, ecommerce, telecommunications, restaurant, energy, media, and professional services.

The firm publishes Ideate, a blog discussing the latest news and insights into intellectual property law, business, and culture.

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