Why is California banning dark patterns as deceptive trade practices?

California has made headlines again by passing new strict regulations against the use of “dark patterns” on the Internet. These new regulations:

• Require the implementation of a new icon on all relevant websites that will allow users an easy way to opt-out; and

• Forbid the use of dark patterns on websites that do business with California citizens.

Read about how California deems the use of black patterns to be unlawful as deceptive trade practices.