How does private browsing work and what privacy can truly be expected?

Google could be facing fines numbering in the billions if a proposed class action lawsuit filed in California is allowed to proceed.  The lawsuit alleges that Google’s services violate privacy laws because:

  • users are misled by the “private browsing” label into thinking that their activity will not be monitored;

  • the information tracked in “incognito” may still be bought, shared, and tracked with third parties; and

  • such information may be linked to user accounts via the Google Sign-In button or through imported settings. 

Read about the proposed class action lawsuit against Google.

Klemchuk LLP

This blog is published by Klemchuk LLP, a litigation, intellectual property, transactional, and international business law firm dedicated to protecting innovation. The firm provides tailored legal solutions to industries including software, technology, retail, real estate, consumer goods, ecommerce, telecommunications, restaurant, energy, media, and professional services.

The firm publishes Ideate, a blog discussing the latest news and insights into intellectual property law, business, and culture.

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