What’s the recent buzz about Strawberry Pop-Tarts?

IP Litigation
Written By Klemchuk LLP

A false advertising lawsuit has been filed claiming consumer enticed to purchase Strawberry Pop-Tarts under the mistaken belief that the product contained more real strawberries, and more nutritious ingredients, than they actually include. The case will require a court to agree a reasonable consumer would have such belief based on Kellogg’s advertising of the product.

Read about the false advertising lawsuit against Kellogg’s for its strawberry pop-tarts.

Klemchuk LLP

This blog is published by Klemchuk LLP, a litigation, intellectual property, transactional, and international business law firm dedicated to protecting innovation. The firm provides tailored legal solutions to industries including software, technology, retail, real estate, consumer goods, ecommerce, telecommunications, restaurant, energy, media, and professional services.

The firm publishes Ideate, a blog discussing the latest news and insights into intellectual property law, business, and culture.

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