As the Washington D.C. NFL team looks to rebrand, it should consider
public opinion and how it will affect how the brand is accepted or not;
conflicts with well-known existing third party use;
options with overcoming third claims and/or registrations; and
choosing a brand that should stand the test of time.
Read about the Washington Football Team’s journey to rebrand.
This blog is published by Klemchuk LLP, a litigation, intellectual property, transactional, and international business law firm dedicated to protecting innovation. The firm provides tailored legal solutions to industries including software, technology, retail, real estate, consumer goods, ecommerce, telecommunications, restaurant, energy, media, and professional services.
The firm publishes Ideate, a blog discussing the latest news and insights into intellectual property law, business, and culture.
