Amazon indicates it intends to become a customer-centric company with the widest selection of authentic goods available through the use of various brand protection tools and requirements aimed at protecting brands and consumers from counterfeit goods, such as:

• implementing proactive controls for product authenticity;

• the addition of new brand protection tools;

• holding counterfeiters accountable; and

• education for the protection of consumers.

Read about Amazon’s progress in quashing counterfeit issues in its 2022 brand protection report.