How could Nike’s stance against customization art by Drip Creationz create a negative effect?
Nike’s recent lawsuit against Drip Creationz has highlighted the potential cons of intellectual property enforcement by big name brands against third-party customization companies because:
Nike faces a potential negative impact for attempting to shut down the popular art of Drip Creationz;
Nike’s aggressive stance in pursuit of infringers can be seen as overbearing when other brands allow such customization art to exist; and
Nike’s enforcement can potentially be seen by consumers as a view toward stifling of creativity.
Read about brand protection and the issue with customization art.