What Is Goodwill and Why Should It Be Protected?

Trademarks
Written By Klemchuk LLP

Key Takeaways Regarding Goodwill

  • Goodwill is the quality or characteristics of your goods or services that keep your customers coming back.

  • For your trademark to function properly, those qualities and characteristics must be consistent

  • By protecting your trademarks, you are protecting the reputation that brings your customers back to purchase your products over those of your competitors.

Read about the significance of building and protecting goodwill.

Klemchuk LLP

This blog is published by Klemchuk LLP, a litigation, intellectual property, transactional, and international business law firm dedicated to protecting innovation. The firm provides tailored legal solutions to industries including software, technology, retail, real estate, consumer goods, ecommerce, telecommunications, restaurant, energy, media, and professional services.

The firm publishes Ideate, a blog discussing the latest news and insights into intellectual property law, business, and culture.

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