What are ways an owner can lose trademark rights?
Key Takeaways Regarding Claims of Naked Licensing or Trademark Abandonment
A challenger asserting abandonment must not only prove nonuse for three consecutive years, but also the intent to not resume using the trademark (a very hard issue to prove in a contested case).
The transfer of goodwill does not require the transfer of all the assets associated with the business.
Read about lessons learned in Naked Licensing and The Mustang Ranch Brothel.