Companies utilizing business tools such as session replay software for gathering consumer data on a website must take special care to help guard from privacy law violations by:

• Having a full understanding and knowledge of the various relevant state, federal, and international privacy laws;

• Ensuring website visitors are made aware of the use of such tools and consent to such use; and

• Utilizing secure data storage servers that are compliant with relevant privacy laws.

Read about the class action lawsuit filed against Papa Johns for alleged used of session replay software without consumer notice or authorization.