Amazon Brand Registry was designed to give brands greater control over their own product listings and simplify and expedite the reporting of counterfeit or otherwise questionable goods and sellers. The benefits of Brand Registry include:

• A separate, dedicated interface and log-in.

• Increased control over product listings, including titles, product details, and images.

• The ability to use different product identification numbers to list products (other than UPC or EAN).

• An updated and expedited process of reporting and removing unauthorized listings.

• Increased visibility through alternative advertising options and interaction media.

Read about how Amazon’s Brand Registry is designed to help counteract unauthorized sellers and counterfeit sales on the Amazon sales platform.