For trademarks to become holiday brands, there is a need for proper advertising as well as continuous enforcement and monitoring to safeguard the brands and maintain consumer loyalty.
Such efforts include continuous trademark enforcement as well as prevention and quashing of third-party counterfeits that can easily tarnish a brand.
Read about how brands become holiday brands.
This blog is published by Klemchuk LLP, a litigation, intellectual property, transactional, and international business law firm dedicated to protecting innovation. The firm provides tailored legal solutions to industries including software, technology, retail, real estate, consumer goods, ecommerce, telecommunications, restaurant, energy, media, and professional services.
The firm publishes Ideate, a blog discussing the latest news and insights into intellectual property law, business, and culture.
