Intellectual Property Law Questions Answered

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What’s the recent buzz about Strawberry Pop-Tarts?

A false advertising lawsuit has been filed claiming consumer enticed to purchase Strawberry Pop-Tarts under the mistaken belief that the product contained more real strawberries, and more nutritious ingredients, than they actually include. The case will require a court to agree a reasonable consumer would have such belief based on Kellogg’s advertising of the product.

Read about the false advertising lawsuit against Kellogg’s for its strawberry pop-tarts.